(Created during my time at Monday People, Bangkok)
THE WHOLE CAMPAIGN IN ONE SENTENCE : "TURN YOUR WASTE INTO A BEAUTIFUL GIFT"
When cancer patients lose their hair, they also lose their confident, and wigs are important tools to help them regain their old selves. To encourage hair donation to create wigs for cancer patients, we have created posters that can instantly show possible donors how their hair could become new hair for cancer patients.
The posters are placed inside salons. Instead of letting their hairs become wastes, the customers now have the choice to turn their hairs into a beautiful gift for the patient.
Placed on the Final List in Media Category, Adman 2014, Thailand.