Krungsri Auto Broker - Choose the Fitted Choice
(Created during my time at TBWA\Thailand, Bangkok)
THE WHOLE CAMPAIGN IN ONE SENTENCE : "Have no regret with the right choice for the right lifestyle."
Krungsri Auto Broker was a new insurance broker in a market where customers only cared about choosing the cheapest deal. As the only online insurance broker with accurate comparing tools that helps customers pick a truly fitted insurance, we needed to differentiate ourselves by making customers care more than just about cheapest prices. We created ‘The Fittest deal’ campaign to encourage people to choose the fittest insurance for their driving lifestyle. When something occurs to their cars, they could be relieved that they are covered by their insurance.