Krungsri Auto - Go Forward with Car4Cash

(Created during my time at TBWA\Thailand, Bangkok)

 

THE WHOLE CAMPAIGN IN ONE SENTENCE : "Supporter of SME opportunity-takers."

 

 

The brand changed their strategy from targeting people with financial problems to people with business plans. As Thai people were terrified of being indebted, we triggered them to start noticing opportunities around them to finally let go of their fear to seize the chance to move their business forward.

We utilise Professor Veera, a famous straight-talking financial advisor, in a series of VDOs featuring different type of business owners who are advised with ways to move their troubling business forward.

The VDOs became very popular online especially the second VDO, Haunted Hostel, which achieved the 3rd highest online engagement in Thailand the month of its release.