Nescafe - The Strongest Fan
(Created during my time at TBWA\Thailand, Bangkok)
THE WHOLE CAMPAIGN IN ONE SENTENCE : "LET FANS SHOW THEIR SPIRIT TO THE WORLD"
The clients wanted to connect with football fans during World Cup even though they weren’t the sponsors. We helped them discover the insight of how coffee supported Thai fans who always stayed up to cheer for their teams despite the never-friendly time zone of the matches. To show how Nescafe had always supported the Thai fans, we would celebrate the strong spirit of Thai fans globally.