Kiehl's - 160TH ANNIVERSARY

(Created during my time at Sub Rosa, NYC)

THE WHOLE IDEA IN ONE SENTENCE : "RETRO MEDICINE SHOW"

As Kiehl's 160th Anniversary rolled along, the company decided to go back to its root for the theme of their NYC flagship store's special exhibition. Parts of the store were reimagined in the image of the vintage travelling medicine show featuring photobooth and interactive timeline map. I also helped to create the Facebook application for the event.