TrueVisions - MAGENTA NIGIHT

(Created during my time at Monday People, Bangkok)

THE WHOLE IDEA IN ONE SENTENCE : "OPENING THE NEW CHAPTER OF A PREMIUM BRAND"

TrueVisions, the biggest cable satellite television operator in Thailand, had the need to rebrand itself in order to maintain the brand's position as the market leader. Monday People agency assisted with the rebranding process to helping TrueVisions open its new chapter with a bang.

The brand organised an opening party that would be attended by the biggest names in Thai and international entertainment industries as well as every media in the country. My team was tasked with creating a video to open the night, and the team had to make sure that we would deliver an opening suitable of the premium brand while showcasing what they have to offer. As the art director, I kept the mood inspirational yet modern, and I also advised the client on the brand's choice of highlighted shows. TrueVision was very satisfied with the end result, and the night was a successful launch for the brand.